Never Waste a Good Crisis
Tom Cottrell knows crisis not merely as a subject, but as lived experience. After a devastating motor accident left him with injuries that threatened to end his running, he refused to surrender the life he loved. Unable to run, he poured that passion onto the page. It was work that eventually became The Runners’ Guide to Road Races in South Africa, the backbone of the country’s road-running community for more than thirty years.
In the year he turned fifty, Tom completed a marathon on every continent. It was both a celebration of life and an act of defiance. Antarctica left the deepest impression, introducing him to the extraordinary stories of Scott, Amundsen and Shackleton, three leaders who faced the same brutal environment with profoundly different results.
Drawing on these polar expeditions and the personal journey described in The Five-Hour Pilgrim, Tom explores what crisis reveals about preparation, leadership, resilience and the choices we make when circumstances turn against us.
Blending gripping history, honest personal experience and practical insight, Never Waste a Good Crisis shows that we may not choose the crisis, but we can choose how we respond to it.
Informative, entertaining and deeply human, this presentation is ideal for companies, leadership teams, conferences and organisations navigating challenge or change.
Turn adversity into insight. Contact Tom to bring Never Waste a Good Crisis to your next event.